America Girl’s Newest Addition - Boston!
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I hear that American Girl has just announced that the next American Girl store is to be in lovely Boston. I’ve always liked Boston as a city and love to stroll around Quincy market and Faneuil Hall on a Summers afternoon. The store will be in the Natick Collection. Although I’m not sure exactly where that is, the mall is purported to be the largest in New England. American Girl call the store an experiential retail store I guess because they are trying (with success) to make the visit on where customers get more than just products. They get the whole AG experience surrounding them, including Mom/daughter events and other interactive activities. This store will have a doll salon and bistro just like the others and I think will be as big as the marquee stores in New York and Chicago. Its due to be up and running in November this year so we’ll be sure to post a review once it opens.
That doll furniture is awesome!
Natick, Mass., is about a half-hour drive west of Boston. The Natick Mall once had a measly 38 stores in the 1970s, but it is currently at about 270 stores! You wouldn’t believe the sophistication of this shopping mall — never seen anything like it. The American Girl Store should be a great addition. We know people who take the bus from Boston to New York to visit the American Girl store — that won’t be necessary anymore.
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